Watch Your Business Grow With the Power of Geofencing Marketing from Arrow Digital Marketing
Conventional location-based marketing methods, such as Traditional Media, Billboards and Signage, often come with high costs and offer limited traceable outcomes. With ADM GEO Fencing, you can harness the power of Mobile, PC, Tablet and Streaming TV technology to reach your customers in real time, whether they’re at competitor locations, events, landmarks, and beyond!
Instantly connect with your audience through ads on their devices, driving traffic effortlessly to your doorstep and boosting sales. This approach not only delivers the actual return on investment (ROI) of your campaigns but also provides precise insights into the number of visits generated.
What is Geofencing Technology? And How Does it Work for Advertising.
According to Wikipedia, “A geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated or match a predefined set of boundaries. The use of a geofence is called geofencing, and one example of use involves a location-aware device of a location-based service user entering or exiting a geofence.”
Geofencing allows the business to track potential and existing customers by geography and demographics, market to them, and alerts the business when their customer’s mobile devise enters and leaves defined locations. This can be done with pin-point accuracy, with virtually no wasting of your precious marketing dollars. At the end of the campaign, the business is then able to measure an accurate return on investment (ROI) using the analytics that will be provided: Ad impressions served to your target, number of clicks to your website, click through rate (CTR), and the number of customers who came to your place of business who saw your advertising!
How ADM Optimizes The Accuracy & Effectiveness of GeoFencing
To optimize geofencing accuracy ADM uses the following solutions
Polygon Mapping
Utilizing satellite images, this technique traces a boundary for geofencing. It offers a higher level of accuracy, allowing for more precise and targeted delineation of the geofenced area.
Blueprints Mapping
Marketers can create a geofence around the business location, parking lot, and nearby streets using blueprints. This approach provides the highest accuracy, tailoring messages to the exact location of the audience for a more effective geofencing strategy.
Enhancing engagement with your target audience through geofencing involves delivering hyper-local, relevant messages directly to their smartphones, and other devices. The key to a successful geofencing campaign lies in establishing a precise boundary. Accuracy is paramount for maximizing your return on investment, and ensuring that your messages reach the right audience at the right time and place.
Benefits Of Using GeoFencing For Your Business
Geofencing advertising and marketing offer a myriad of benefits. These benefits are powerful tools in helping your business to enhance your outreach and engagement strategies.
Deliver Hyper-Targeted Messages
One significant advantage lies in the ability to deliver hyper-targeted messages to users within a specific geographical area, ensuring that promotions are relevant to the local audience.
Delivering Messages To Users Devices
Geofencing also enables businesses to capitalize on real-time interactions, delivering messages to users’ smartphones when they are most likely to act.
Personalized & Location-Based
Overall, the personalized and location-based nature of geofencing advertising and marketing not only boosts customer engagement but also enhances the overall impact and success of promotional efforts.
Increased Sales Conversion Rates
This precision contributes to increased sales conversion rates as consumers receive timely and contextually appropriate information.
Valuable Insights Into Consumer Behavior
In addition, the data collected from geofencing campaigns provides valuable insights into consumer behavior, allowing businesses to refine their strategies and tailor future campaigns for optimal effectiveness.
How Geofencing Expert, Mark Crump & ADM Use Geofencing To Help Small Market Radio Stations Increase Sales
Small market broadcasters face distinctive and unprecedented challenges in cultivating their future business. As sales and audience shares experience a decline, there’s a crucial need for guidance in seamlessly integrating a digital platform with their radio operations to create a potent marketing opportunity for local clients.
This is where I come in. I have over 30 years of radio sales and management expertise, complemented by 8 years in the digital advertising space, I possess a unique skill set to assist you in navigating this transition. I can provide small market broadcasters with the seamless integration of my robust Geofencing platform and train your sales team on effectively selling these digital products alongside radio offerings.
My training of your sales team takes place within your market and in the field. Personally working with your sales team and directly engaging with them and your prospective clients. I have a proven track record of being able to generate tangible results within the first 30 days.
If you’re a small market broadcaster seeking solutions for future revenue growth through digital means, please don’t hesitate to reach out and contact me for your free Digital Platform Consultation.
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